Record of Results
Accomplishments
Lt. Governor Billy Nungesser pledged to open Louisiana's doors to the world. He delivered: record tourism, protected parks and museums, and a statewide Keep Louisiana Beautiful movement.
53M
Visitors welcomed in a peak year
$1.8B+
State and local tourism tax generation
293 tons
Litter removed in Keep Louisiana Beautiful year one
575K+
Students helped through Homework Louisiana
The Record
Results Along the Way
From record tourism to cleaner communities, here is how Billy delivered for Louisiana.
2016
Tourism Office Recognized Nationally
Louisiana's tourism office earned State Tourism Office of the Year from the Southeast Tourism Society, plus Mercury Awards for LouisianaTravel.com, social media, and best overall campaign.
- State Tourism Office of the Year
- Best Travel Website Mercury Award
- Judges' Choice Best Overall Campaign
Tourism Boom
Record-Breaking Visitor Years
Opened Louisiana's doors to as many as 53 million visitors in one year and delivered five consecutive years of record tourism that generated over $1.8 billion in state and local taxes, saving taxpayers over $1,100 annually.
- Up to 53 million guests in a single year
- Five consecutive record years before the pandemic
- Over $1.8 billion in tax generation
Parks
State Parks Transformed
Raised park attendance to record levels, upgraded campsites and cabins across the system, launched a modern reservation system, and introduced safari-style glamping.
- Over 1.3 million visitors in a recent year
- Upgrades at 21 parks and 16 historic sites
- New reservations and glamping
Museums
Museums Saved and Opened to Students
Protected state museums from being shuttered through restructuring that cut over $1.2 million, drove a 420% increase in school group attendance, and oversaw Homework Louisiana tutoring for hundreds of thousands of students.
- Over $1.2 million saved through restructuring
- 420% increase in school group attendance
- Homework Louisiana helping 575,000+ students
Cleanup
Keep Louisiana Beautiful Launched
Launched a statewide anti-litter campaign that in year one gained 8,476 volunteers who dedicated over 40,000 hours and removed 293 tons of litter.
- 8,476 volunteers in year one
- Over 40,000 cleanup hours
- 293 tons of litter removed
Love the Boot
Statewide Beautification Week
Love the Boot Week drew 547 events across all 64 parishes. Volunteers gave 61,493 hours, planted 370 trees and 3,542 plants, and refurbished 146 gardens while cleaning up communities.
- 547 events in all 64 parishes
- 12,777 volunteers and 61,493 hours
- 370 trees and 3,542 plants
National Stage
Macy's and the Rose Parade
Showcased Louisiana on Thanksgiving Day and at the Tournament of Roses Parade, earning billions of impressions and tens of millions in earned media for the state.
- Louisiana Celebration Gator at Macy's
- Feed Your Soul Rose Parade float
- Billions of impressions in earned media
2022
National Parade Honor
The Tournament of Roses Parade awarded Louisiana the Wrigley Legacy Award, recognizing the Feed Your Soul riverboat float on one of the world's biggest stages.
- Tournament of Roses Wrigley Legacy Award
- Feed Your Soul riverboat float
- National stage for Louisiana tourism
Office Recognition
Award-Winning Office
2016
- State Tourism Office of the Year, Southeast Tourism Society
- Best Travel Website Mercury Award for LouisianaTravel.com
- Best Social Media Campaign Mercury Award
- Judges' Choice for Best Overall Campaign Mercury Award
2017–2018
- Gold Adrian Awards for digital marketing and Feed Your Soul advertising
- Top federal historic tax credit applications nationally
- Louisiana Book Festival recognized among the nation's best literary festivals
2019–2022
- ADDY Award for “Today You're In Louisiana”
- Wanderlust bronze for the Louisiana Sunshine Plan pandemic response
- Tournament of Roses Parade Wrigley Legacy Award (2022)
- STS Best Niche Marketing for the Louisiana Civil Rights Trail Campaign