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Record of Results

Accomplishments

Lt. Governor Billy Nungesser pledged to open Louisiana's doors to the world. He delivered: record tourism, protected parks and museums, and a statewide Keep Louisiana Beautiful movement.

Tourism

Opened Louisiana's doors to as many as 53 million visitors in one year and engineered consecutive years of record-breaking tourism that generated over $1.8 billion in state and local taxes.

  • As many as 53 million guests welcomed in a single year
  • Five consecutive years of record tourism numbers before the pandemic
  • Over $1.8 billion in state and local tax generation, saving taxpayers over $1,100 annually

Keep Louisiana Beautiful

Launched a statewide anti-litter campaign that in year one gained 8,476 volunteers who dedicated over 40,000 hours and removed 293 tons of litter.

  • 8,476 volunteers in year one
  • Over 40,000 hours dedicated to cleanup
  • 293 tons of litter removed

National Outreach

Showcased Louisiana on Thanksgiving Day and at the Tournament of Roses Parade, earning billions of impressions and tens of millions in earned media for the state.

  • Louisiana Celebration Gator at Macy's Thanksgiving Day Parade
  • Feed Your Soul riverboat float at the Tournament of Roses Parade
  • Billions of impressions and tens of millions in earned media value

State Parks

Raised park attendance to record levels, upgraded campsites and cabins, launched a modern reservation system, and introduced safari-style glamping.

  • Over 1.3 million visitors welcomed in a recent year
  • Upgrades at 21 state parks and 16 historic sites
  • New online reservation system and glamping experiences

Museums and Education

Protected state museums from being shuttered, drove a 420% increase in school group attendance, and oversaw Homework Louisiana tutoring for hundreds of thousands of students.

  • Saved museums through restructuring that cut over $1.2 million
  • 420% increase in school group and student museum attendance
  • Homework Louisiana helping over 575,000 students

Office Recognition

Award-Winning Office

2016

  • State Tourism Office of the Year, Southeast Tourism Society
  • Best Travel Website Mercury Award for LouisianaTravel.com
  • Best Social Media Campaign Mercury Award
  • Judges' Choice for Best Overall Campaign Mercury Award

2017–2018

  • Gold Adrian Awards for digital marketing and Feed Your Soul advertising
  • Top federal historic tax credit applications nationally
  • Louisiana Book Festival recognized among the nation's best literary festivals

2019–2022

  • ADDY Award for “Today You're In Louisiana”
  • Wanderlust bronze for the Louisiana Sunshine Plan pandemic response
  • Tournament of Roses Parade Wrigley Legacy Award (2022)
  • STS Best Niche Marketing for the Louisiana Civil Rights Trail Campaign